Overview
Art directed and designed responsive microsite and all accompanying digital assets (banner ads, email marketing) to promote special programming event, Out of This World. After presenting multiple variations, a final layout was finalized. This programming was a Tier 1 marketing effort because it was TCM’s debut of their Star Wars licensing acquisition.
Coordinated with Dev on execution regarding display and functionality. Programming featured a selection of 34 sci-fi films to take the TCM audience on a journey into the exploration of science fiction and fantasy.
Role & Duration
Lead Designer, 1 month